Process

Our holistic approach to social marketing requires more than just attractive visuals and PR campaigns. We discover the reality of the issues through thorough research and insight work - basing our programmes on evidence rather than assumption. So - thorough research is integral to the success of any social marketing project. This research may involve:

• quantitative research including questionnaire design, piloting, sample definition and selection, fieldwork and data analysis, face to face, phone and email surveys.

• qualitative research – conducting focus groups and in-depth  interviews

We have a number of experienced moderators and state of the art viewing facilities for the qualitative research and a fully trained team of experienced fieldworkers. A number of our team are members of the Market Research Society. All of our research projects follow the criteria laid down in the Market Research Society’s ‘Code of Conduct’.

Once the research stage is complete comes implementation – this involves putting together a project plan and identifying key activity. This stage of the process is where the magic can happen – findings from the research are turned into creative ways to address the issues. While each project is different we always follow the same principles of thorough testing and evaluation at all stage within this part of the process.

Having clear milestones and targets is something we build into each project plan. It goes without saying that we approach all projects ‘with the end in mind’ and understand that demonstrable results are imperative – and that the ‘return on investment’ is the achievement of specific, quantifiable behavioural change.